Marketing your business is a constantly evolving task, and being in the party rental industry is no exception. Continuing to develop your marketing practices will not only help you retain your existing customers, but also reach new ones. Here are a few marketing trends your business should implement for 2022.
As an ideal channel for storytelling, video marketing has grown in importance during the pandemic. The rapid growth of TikTok is the most well-known example, but Instagram and Youtube have also developed short form channels in response. Even if Tiktok doesn’t fit in your marketing strategy, you can utilize video in several creative ways. Consider using video for product demos, how-to’s, and live videos on Facebook and Instagram. Just make sure you’re using it somewhere: a survey by Wyzeowl found that 68% of consumers would prefer to learn about a product or service through short video.
The great part about video is that it only requires a smartphone and your time to get started. Several video editing tools are also available to help with video editing and publishing. It might be intimidating to start but investing in video will pay off for your business!
If your business has a social media presence, you may have noticed recent challenges in ensuring your messages are getting to the right audience due to algorithm changes. You’re not alone either: a survey from Hootsuite shows that 43% consider “the decline or organic reach and the need to increase paid advertising budgets” as their biggest challenge for using social media for their business. Consider investing in paid social media to ensure that more of your messaging gets through to your clients by starting with a small paid budget. You can allocate to boost your most important content or use some of your budget for paid ads on Facebook and Instagram.
If you have no experience with paid ads on social media, Facebook Ads Manager is a good place to start. Here you can create campaigns with specific goals, such as brand awareness, lead generation, and customer retention. It also provides an easy way to build audiences, control daily spend, and analyze your campaign results.
If you have ever spoken into your phone asking for nearby shops and restaurants, you’ve engaged in local voice search. Voice search has grown thanks to its availability in smartphones as well as home smart speaker systems offered by Apple, Google and Amazon. According to BrightLocal, 76% of smart speaker owners have used local voice search weekly, and 46% of owners use voice search for information on local businesses daily. This is especially important for party rental companies that tend to serve specific towns and cities. Claiming your page listings on places such as Apple Maps, Google My Business, and Yelp will help search engines track your business and display it to customers searching for it.
Are there any other marketing tactics that have served you well or are planning to implement this year? Let us know!